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Social Media Statistics That Every Marketer Should Know!


Source: Hootsuite’s Digital Trends Report 2022


  • Over 4.74 billion people across the world use social media.

  • In 2022, the number of social media users increased by 4.2%.

  • Worldwide, people spend an average of 2 hours and 28 minutes per day on social media.

  • In 2022, users increased their time spent on social media by 1 minute compared to 2021.

  • The average user will visit 7.2 social media platforms each month.

  • Women aged 16-24 years old use social media the most, spending an average of 3 hours and 10 minutes per day on social media.

  • In 2022, marketers spent $65.31 billion on social media advertising.

  • Ad spending on social media is projected to reach over $268 billion in 2023.




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