Social Media Statistics That Every Marketer Should Know!

Updated: Aug 4, 2023

Over 4.74 billion people across the world use social media.
In 2022, the number of social media users increased by 4.2%.
Worldwide, people spend an average of 2 hours and 28 minutes per day on social media.
In 2022, users increased their time spent on social media by 1 minute compared to 2021.
The average user will visit 7.2 social media platforms each month.
Women aged 16-24 years old use social media the most, spending an average of 3 hours and 10 minutes per day on social media.
In 2022, marketers spent $65.31 billion on social media advertising.
Ad spending on social media is projected to reach over $268 billion in 2023.